VISA X WEM25

Visa was a proud partner of UEFA Women’s EURO 2025, bringing the excitement of women’s football to life through an engaging campaign across several cities in Switzerland. Featuring interactive games and on-site activations, the campaign invited fans to connect with the tournament and experience the excitement firsthand. I had the opportunity to visit these activations on location and capture the experience through photography, documenting the atmosphere, fan interactions, and key moments that brought the campaign to life.